By Jernice Kelley
Web Content Contributor
Have you ever been in an argument and someone is proven wrong yet they cannot face the facts? Often, they double down on their original point of view. It’s one of the most incredibly frustrating things to endure, yet it happens every day.
When people are confronted with facts that contradict their view, something known as the “backfire effect” occurs. Essentially, “fact-checking” someone can cause them to become more convinced of their misconception.
People elect to ignore facts and have the tendency to embrace information that supports their beliefs. Since beliefs are connected to identity, people feel threatened when something contradicts them. They equate protecting their identity to ignoring facts.
Humans are emotional creatures before they are rational. When it comes to logic vs. emotion, decision making becomes…
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