Toolkit: How to write your About page

Own Your Content

This toolkit is a growing library of wisdom that highlights the hurdles of owning your content and building your platform. We not only curate the wisdom from creative leaders and artists, but also from the community—a balance of both, like cheese and wine—so that you’re supported and empowered to build your home on the internet.

Your about page copy is like a form of identity for the internet. It reflects who you are, what you stand for, and the work you do. However, it’s not always easy to talk about yourself and it certainly feels awkward to highlight your successes. But if you don’t, who will? Similar to life, it’s a process that’s continuously growing and unraveling rather than being set in stone.

The roadblock is not the act of writing your about page copy. The real roadblock is in your mind—the desire for perfection, the pursuit of the right

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